#Repost @leomarketingmentor (with @report.for.insta) … The next thing you want to do is get some high-quality photos up on your profile.
Facebook (and almost every social site) is highly visual. I use my headshot. But if you’re a brand, you will most likely use your logo for your profile image. You also want to choose the right cover photo.
I like what Quick Sprout does. They have a clear logo for their profile picture, and they include a CTA image as their cover photo:
This gives them two CTAs to work with (the banner and the “Learn More” button). Your cover photo doesn’t have to be a CTA, though. You can also use it show off your creative side. Here’s an example from Makr that showcases their brand aesthetic and personality while also explaining what they do:
Use your photos as an opportunity to showcase your brand to your audience. Tell them what you do. Tell them who you are. Have fun with it. That’s honestly what marketing is all about anyway. . . . . . . . . .
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